The Special Rapporteur on the right to food, Mr. Jean Ziegler, is deeply concerned about the current media campaign supporting breastmilk substitutes, organized by the Pharmaceutical and Healthcare Association of the Philippines (PHAP). This commercial campaign...is, according to the Special Rapporteur, misleading, deceptive, and malicious in intent. Mr. Ziegler is concerned that...this campaign's materials manipulate data emanating from UN specialized agencies such as WHO and UNICEF...with the sole purpose to protect the milk companies' huge profits, regardless of the best interest of Filipino mothers and children.