Hershey is to invest US$10m in its cocoa sustainability programme in West Africa, in a bid to "eliminate child labour" in the region. The five-year investment…also aims to help West African farmers increase their cocoa output by 50% through "modern methods"…the firm has come under fire from The International Labor Rights Forum (ILRF), which plans to show a commercial titled: 'Hershey's Chocolate: Kissed by Child Labor' during the Super Bowl on 5 February. The advert…will focus on Hershey's "hollow commitments" on taking responsibility for its cocoa supply chain and improving conditions for workers, the rights watchdog said.