In the lead up to the Rio event, UNICEF hosted a Twitter chat which aimed to open up the conversation and encourage questions on children's rights, business and sustainability, to the groups most affected – children and young people. Suba Jayasekaran, CSR specialist from UNICEF and Keith Weed, chief marketing and communications officer from Unilever, explained how businesses can step up their efforts to respect and support children's rights in the workplace, marketplace and community.