Hurt by the global economic downturn in their operations, companies are increasingly seeking brand-building and other strategic benefits from their corporate social responsibility (CSR) initiatives...philanthropy and charity-based CSR activities are likely to take a hit whereas sustainability-driven CSR initiatives would make more headway...“I think the CSR initiatives by companies will remain constant and may be more strategically planned following the downturn in the global economy,“ Tata Capital managing director and CEO Praveen P Kadle said. [refers to Dupont, Tata Capital]