At the World Economic Forum in Davos, [Richard] Branson had gathered his advocacy group The B Team, formed in 2012, to finalize their commitments to 18 pledges towards making the world a better palce – and to issue a new statement (below) challenging business leaders to make a bigger stand for human rights. Its 17 member are a supergroup of business and political leaders with an activist bent, including Unilever CEO Paul Polman, Indian industrialist Ratan Tata, former Irish prime minister Mary Robinson, Nobel laureate Muhammad Yunus, Nigerian finance minister Ngozi Okonjo-Iweala, Tom’s Shoes founder Blake Mycoskie and media entrepreneur Arianna Huffington.