What's clear is that the world of corporate philanthropy is anything but static. The latest shift is that companies are moving beyond being all things to all not-for-profits, to meaningfully supporting a smaller number of organizations...Jocelyn Daw, president of JS Daw & Associates, calls it the evolution of social entrepreneurship. "Companies are moving away from sprinkling pixie dust everywhere to targeting their corporate philanthropy to where it can have a bigger impact. Being a mile wide and an inch deep doesn't work anymore," said Daw, who has advised a number of Calgary-based companies on how to leverage their impact in the community through philanthropy. Companies are looking to benefit from meaningful sponsorship of not-forprofit organizations..."There's a difference between giving money away and driving impact," says Daw. "Corporations are moving toward philanthropy that has an impact in the community."[also refers to Canadian Imperial Bank of Commerce, Enbridge, Cenovus, FirstEnergy]