Several of Mexico's largest newspapers have stopped running advertisements for sexual services in order to further the fight against human trafficking. El Universal and its tabloid, El Grafico, will no longer print advertisements that potentially facilitate the trafficking of women and children. The newspaper Reforma and its tabloid, Metro, are also doing the same. In many instances the women and girls who provide the sexual services are forced into prostitution via false work promises or kidnapping. Newspaper directors have declared they have a social responsibility to combat the exploitation of women and children from criminal gangs.