...Large corporations...have demonstrated they are capable of being a force for good...emerged as the moral crusaders successfully pushing for the 'yes' vote on same-sex marriage.

The push from corporates did carry some risk...online comments on news websites following the announcement of the success of the 'yes' vote...vows from individuals that they would never fly Qantas again...

Companies who stuck their necks out supporting the 'yes' vote had to contend with being brow-beaten...told them to get on with fixing their businesses and keep their noses out of wider social issues....

[also refers to Virgin, Woolworths, Telstra, Westpac, AGL, Commonwealth Bank, Wesfarmers, Myer, David Jones, JB Hi-Fi, H&M and General Pants]