In the previous blog in this series, we began looking at the alchemy of the new Business & Human Rights (BHR) field...But we also reviewed some long-standing criticisms...One example is a recent public letter by BHR “founder” Prof. John Ruggie himself, addressed to the new Global Commission on Business and Sustainable Development...[It] expresses some alarm at the new Commission’s framing of the “business case”: [W]hen it comes to the social side of the development picture too many companies are quick to jump to promotional initiatives, skipping the essential starting point of reducing negative impacts on people associated with their own business activities and value chains....