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記事

2006年8月23日

著者:
Amelia Gentleman, New York Times

For 2 Giants of Soft Drinks, a Crisis in a Crucial Market [India]

The Center for Science and the Environment announced in August that drinks manufactured by Coca-Cola and PepsiCo in India contained on average more than 24 times the safe limits of pesticides, which could come from sugar, water and other ingredients...Three weeks later, Coke and Pepsi are still struggling to win back the confidence of consumers. Partial bans on their products remain in a quarter of India’s states and a complex legal battle to overturn the bans is just beginning. The companies acknowledge that things have not gone smoothly..."We are living in a new, very aware India," said Amit Agnihotri, a public relations analyst in Delhi. "We have 36 news channels. People are interested in what is happening around them. Coke and Pepsi haven’t understood the power of this new India."