Business for Social Responsibility (BSR)...has been tasked [by the US Govt.] with determining labour best practices [in Central America], demonstrating them in action and disseminating them as widely as possible...One key differentiator is the link it seeks to make between economic competitiveness and responsible labour practices...Second, it has the backing of an international network of corporate responsibility experts...Most importantly, though, big buyers are getting behind the initiative. BSR has the backing of Coca-Cola, Nike, Gap, Levi, Hershey, Starbucks, Chiquita and Wal-Mart...