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[PDF] Race to the Top: A Report on Ethical Business Campaigns
How did a few scrappy NGOs – many of which have budgets under $2 million – force sweeping changes in multi-billion dollar industries worldwide?... Ethical business campaigns – often referred to as “corporate campaigns” or “market campaigns” – use both outside pressure tactics (e.g., media exposés, protests, and advertising) as well as insider activities (e.g., negotiations and shareholder resolutions). [Refers to positive steps taken by Abbott Laboratories, Baxter International, Dell, HP, McDonald's, Nike, adidas, Reebok, Home Depot, Lowe's, Staples, Kaiser Permanente, Catholic Health Care West. Also refers to Boise Cascade, Monsanto, Solutia, Southern Power (part of Southern Company), Wal-Mart]