After a national campaign by the Center for Health, Environment and Justice (CHEJ) and a coalition of health and environmental organizations, Target has agreed to systematically reduce its use of polyvinyl chloride (PVC) plastic, commonly known as vinyl. The company is reducing PVC found in many of its owned brand products including infant products, children’s toys, shower curtains, packaging and fashion accessories. PVC commonly contains toxic additives such as lead and phthalates... [A] growing list of dozens of companies including Wal-Mart, Microsoft, Johnson & Johnson, Nike, and Apple...are eliminating or reducing their PVC products and packaging.