The time has come for the private sector and its activist stakeholders to move from "name and shame" to "know and show," says United Nations Special Representative on Business and Human Rights John Ruggie... For corporations, the key operational element, according to Ruggie, is to conduct due diligence. This means making a policy-level commitment to human rights, periodic assessments on the actual and potential impact of business operations on human rights, and integrating the process into decision-making and the tracking of performance. "...A claim to respect human rights is just that, a claim, not a fact," Ruggie said. "Human rights is social sustainability, and companies have to demonstrate that." ...[F]orward-thinking corporations like Coca-Cola and Hewlett Packard have already taken up the 3-pillar approach [proposed by Special Representative Ruggie]...